Sometimes when I tell people that I blogging for a living, they roll their eyes. “It’s that simple,” they say. “You get paid for surfing the Internet all day and writing. The monkey can do your job! ”
That’s when I roll my eyes. You see, people quickly find blogging an easy job. But when they actually sit down to write their first couple of messages, they are amazed: it’s much more difficult than I thought. Like anyone starting a new job, they spoil everything.
It’s okay – this happens to almost every new blogger. Fortunately, these obstacles are fairly easy to avoid if you know they are coming.
What is a blog?
Simply put, a blog is a tool that can help you develop an online presence, attract leads, and engage with your audience. It is often a series of editorials centered around a central theme that showcases industry expertise — for example, a catering company might blog posts such as “The 11 Best Snacks for the Crowd” or “Stress-Free Dinner: Recipes That Come Prepared.”
Blog post mistakes to avoid
Most of the traffic to your blog is directed organically – in other words, consumers will search for something on the search engine and click on your blog if it matches their intended topic. However, there are many organizations vying for your audience’s attention, so it’s important to avoid common blogging mistakes in order to stand out.
Here are the most common blog post mistakes (and how to fix them) according to HubSpot bloggers.
1. Create blog posts that serve the purposes of your larger company.
Mistake: You are thinking about ideas that only interest you.
However you read and re-read your blog posts after you publish them, you are not the only reader or intended reader.
When you start blogging, ideas will come to you at random times – in the shower, on a run, while on the phone with your mom. While ideas may appear at random times, the ideas themselves should never be random. Just because it’s a good idea in general, or something that interests you personally, doesn’t mean it’s a good idea for your company.
Solution: Align blog posts with your company’s growth goals.
The reason you’re blogging is to solve your audience’s problems and ultimately grow your business. So, all the ideas in your blog posts should contribute to achieving these growth goals. They should have a natural connection to the problems in your industry and answer specific questions and concerns that your potential customers have.